Search engine optimization optimizes your website to rank higher in search engines. This process can increase the number of visitors to your site, improve your ranking in search engine results pages, and encourage those visitors to take action on your website. The following are vital elements for SEO for dentists.
Keyword Research
Keyword research is the first step in dental SEO services. It’s vital to know what keywords people use when they search for your services or products to ensure the right audience finds you.
On-Page SEO
You need to know a few things about on-page SEO for dentists. The first is keyword density, the number of times your target keywords appear on a page compared to other words in that content. Some experts say you should aim for a maximum of two percent for each target keyword; others recommend using no more than five percent.
The second thing is the placement of your target keywords on the web page. Ideally, they should be in the following:
- Title tag
- The first paragraph of text
Local SEO
If you’re a dentist and your website isn’t optimized for local SEO, you’re missing out on potential new patients. Local SEO involves optimizing your website to appear higher in search results for people looking specifically for dentists in their area. If someone searches “dentist near me,” they will likely see your website appear at the top of those results if it has been optimized appropriately.